Pressure to have beautiful skin among Korean men

Pressure to have beautiful skin among Korean men 2
Pressure to have beautiful skin among Korean men 2

In recent years, Korea has been considered the `promised land` of skin care products.

Every time she steps out, Lee Woo-jung (27 years old) – owner of a gym in Hongda district, Seoul – has to take care of her skin step by step: using toner (skin toner or rose water).

Before going out, Lee Woo-jung has to use a series of skin care products.

Beautiful skin for Korean men is considered a `weapon` to improve career opportunities and find a girlfriend.

Kim Ae-kyung, a 35-year-old female office worker, confided that she prefers talking to guys who wear makeup because this means the two will have more in common in conversation.

Yu-jin, a 26-year-old business administration student, said he uses BB Cream along with 5 types of skin care products every day such as facial cleanser, moisturizer or eye care.

Gym owner Lee Woo-jung said that people often look at him differently every time they see him taking care of his skin.

Once a year, Korean Air opens a make-up training class for all male flight attendants to improve their image to customers.

Pressure to have beautiful skin among Korean men

Having beautiful skin is a must for men in Korea to find opportunities for advancement in career and love.

Possessing smooth, healthy skin has become increasingly important to a man’s success in Korea, causing the demand for cosmetics among men in this country to increase over time.

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